About Us
We use creative practices to develop extraordinary leaders.
We focus on helping leaders discover their authentic strengths while building awareness of their potential blindspots. Through our proprietary Power Awareness framework and assessment, we help leaders understand their dominant leadership orientation and develop strategies to leverage their strengths while mitigating their shadows.
​
With over 25 years of experience coaching executives from startups and non profits to Fortune 500 companies, we've observed a critical truth: the higher leaders rise in organizations, the more distorted their perception becomes. This "power blindness" affects even the most well-intentioned executives, creating a gap between how they see themselves and how others experience their leadership.
​
Our work provides that essential mirror—helping leaders see what power has made invisible to them. We build customized development plans that create more self-aware, balanced leadership suited to your specific organizational context. By recognizing your full impact on others, you can transform potential limitations into sources of strength.
​
Whether you're looking to elevate your executive team's effectiveness, develop high-potential talent, or transform your own leadership approach, our evidence-based methods deliver practical insights that drive measurable results. The most powerful leadership begins with the courage to look in the mirror and see yourself clearly.
Jamie Woolf
Co-Founder, CEO
Culture Building Partner
she, her, hers
Jamie Woolf is a renowned innovation cultivator, speaker, and founder of Creativity Partners. She was the first Director of Culture at Pixar Animation Studios where she was recruited to be a force for “constructive disruption.”
With 30+ years of experience practicing organizational psychology and certifications in executive coaching, Jamie has inspired thousands worldwide to embrace innovation as a catalyst for personal and organizational transformation.
Drawing on her impactful work with organizations like Google, Dreamworks, Gilead, University of California, and Pixar Animation, Jamie brings a contagious passion for empowering others to lead with creativity and innovation.
When not working, eating or sleeping, Jamie can be found on a tennis court or hiking trail. She lives in the Bay Area with her partner, Dave, and she's proud of her two grown kids, Anna and Leah.
he, him, his
Storytelling Partner
President
Christopher Bell, Ph.D.
Dr. Christopher Bell is a nationally recognized, award-winning speaker and scholar focused on helping audiences discover the power of storytelling in building healthy relationships, workplace cultures, and organizations. He is the Executive in Residence in the College of Media, Communication, and Information at the University of Colorado.
For over 20 years, Dr. Bell has been redefining the idea of “diversity training” in organizational practices on college campuses and in companies from AT&T to the United States Air Force Academy to Pixar Animation and the Denver Museum of Nature and Science.
Chris is a 1.3+ million views TEDx speaker and a David Letterman Award winning media scholar with a passion for using storytelling and play to unlock creative innovation for organizations.
​
When not working, Chris is an avid tabletop gamer (Warhammer Old World), an amateur chef (with a Masterchef dream), and plays a mean ukulele (or, on special occasions, the banjolele). He lives in Los Angeles with his wife Megan, his high school daughter Liv, and his two spoiled rotten cats.
Associates
​Heidi Rosenfelder, J.D., PCC
Executive Coaching Partner
Creativity Partners Co-Founder
Expert Executive Coach
Certified Hogan and MBTI Facilitator
Heidi’s client list includes DreamWorks Animation, Google, Pixar, Warner Brothers, UC Berkeley, Getty Trust, and Gilead .Her superpower is deep listening, and she has a proven track record helping her clients to (re)discover their authentic voice, and leverage their strengths for impact.
Caroline Trezza
Training and Development Partner
​
​Caroline is a business strategist and humanist committed to centering dignity and voice in the workplace. She has previously worked in management consulting, museums, and K-12 education, and she received her MBA at Harvard Business School.
Mariah Thompson
Creative Practices Research Partner
​
Vanessa Aguilar
Social Media &
Marketing Partner
​
Vanessa is known for her expertise in creating engaging content, optimizing digital strategies, and driving audience growth. She excels in leveraging her skills to enhance brand visibility and engagement across various platforms. Vanessa is currently pursuing a Master of Arts in Communication at the University of Colorado.
Wendy Tanzillo
Administration Partner
​
Wendy has spent her career in support of thought leaders, executives, artists and fellow change makers. 24 years at Pixar gave her insights and exposure to what is possible when working together with respect, encouragement, support, laughter and kindness. Wendy thrives on collaborating with others and being their companion on their journeys to success and fulfillment.
Liz Gray
Training Partner
Seasoned HR Consultant and Expert Leadership Development Trainer
Liz’s client list includes DreamWorks Animation, Universal Studio Group, Pixar, and Sony Pictures Entertainment. She is known for her results-driven approach and her passion for effective leadership.
Cort Worthington
E.Q. Partner
Distinguished Teaching Fellow on faculty at the University of California, Berkeley Haas School of Business
Cort’s consulting client list includes Pixar, Yelp, Kaiser, Samsung, NetApp, the US Army, the US Olympic Team, and Stanford University. Before consulting and teaching, Cort was a documentary film producer, forest fire fighter and U.S. Forest Smokejumper.
Advisors
We stay connected to academic researchers to bring you science-backed solutions that drive results.
Jennifer Chatman
World-renowned culture expert and researcher. Named one of the world's best business school professors. Associate dean and distinguished faculty at UC Berkeley’s Haas School of Business
Jenny’s award-winning research focuses on how organizations can leverage culture for strategic success, how innovation increases firms’ financial success, and how diverse teams can optimize performance.
Jennifer Mueller
Faculty of several business schools including the Wharton School, Stern School of Business, and Yale School of Management
Jennifer is currently a professor of management at the University of San Diego's Knauss School of Business. Jennifer's book Creative Change challenges basic assumptions about how we recognize creative ideas, creative leaders, and the very fabric of how we structure organizations for innovation.
Elaine Lin Hering
Expert in teaching negotiation, influence, and conflict management skills
Elaine is author of the forthcoming book, Unlearning Silence: The Ways We Silence Ourselves, Silence Others, and What To Do About It. She is known for her ability to facilitate across power, culture, and difference.
Adam Grant
Wharton’s top-rated professor for 7 straight years
Adam has been recognized as one of the world’s 10 most influential management thinkers and Fortune’s 40 under 40. He is the author of 5 books, most recently Think Again. He hosts the TED podcasts Re:Thinking and WorkLife
Ed Catmull
The co-founder of Pixar Animation and former President of Pixar and Walt Disney Animation Studios
Ed has been honored with an Oscar of Lifetime Achievement for his technical contributions and leadership in the field of computer graphics and received the prestigious ACM Turing Award Laureate in 2019. He is the author of the best-selling book, Creativity, Inc., with co-author Amy Wallace.